What a website does
A website usually explains the organization, products or services, support information, resources, and multiple ways to navigate. It is designed for broader discovery.
What a landing page does
A landing page is usually tied to a campaign or offer. It reduces competing paths and makes one action measurable, which is useful for paid ads, lead magnets, launches, events, and other focused traffic.
Landing page vs homepage
A homepage is the front door to the broader site. It may serve several audiences and routes. A landing page can be much more specific because it assumes a narrower visitor context.
When you need both
Use the website for brand discovery and broad navigation, then route campaign traffic to dedicated pages when message match and conversion measurement matter. This lets each destination do the job it is best suited to do.
Want to build and test pages in one place?
Leadpages combines page creation with campaign conversion tools. Check the current offer if that matches your workflow.
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How to choose the tooling
If you create only occasional campaign pages, your existing website platform may be enough. If you launch and test frequently, a dedicated landing-page workflow can save time and provide more specialized optimization tools.