Click heatmaps
Click maps can reveal whether visitors interact with the intended CTA, try to click non-interactive elements, or ignore important controls. Misclicks can identify misleading visual cues.
Scroll heatmaps
Scroll maps show how far visitors typically progress. Use them to check whether critical information appears after major drop-off, while remembering that not every visitor needs to read every section.
Attention patterns
Attention-style summaries can help identify content that receives disproportionate focus. Treat the pattern as a question generator rather than proof that a section caused conversion behavior.
Turn observations into hypotheses
If visitors miss a key section, test a stronger hierarchy or earlier placement. If they click a non-clickable visual, decide whether it should become interactive or look less like a control.
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Where Leadpages fits
Leadpages currently includes heatmap functionality on higher plans, which can shorten the path between observing page behavior and editing or testing the page.